William Oswald, Executive Director and Founder

Over the past 30 years William Oswald has established himself as a pioneer in the alcohol and addiction recovery field. At the Adult Substance Abuse Program of Southern California (ASAP) he was one of the first to expand the scope of addiction treatment into mainstream medical facilities. In 1988 he founded Avalon Treatment Centers at Van Nuys Hospital, the first center to provide a broad range of social and therapeutic treatments that significantly reduced relapse rates. In the 1990s he established Lumax Mental Health, a company specializing in day treatment programs for dual diagnosis patients at area hospitals, and went on to direct business development for New Seasons Behavior Health Center, one of the first centers to utilize neurocognitive treatment for addiction. Mr. Oswald was also instrumental in creating Cocaine Anonymous, a 12-Step fellowship that has helped thousands.